About Seronova: Home Atelier
ABOUT US — THE SERONOVA STORY
Seronova was born from a journey that began long before the first product was designed, the first lamp illuminated a room, or the first customer discovered our name. It began with two children raised between two cultures, France and Italy; bound by a common heritage of craftsmanship, beauty, and the belief that the home is the heart of life.
Our founders, Éloise Marcelli and Luca Delaurent, grew up surrounded by the quiet poetry of old European towns. Éloise spent her childhood in a small French village near Annecy, where every home carried its own story, warm wooden interiors, gold-lit windows, and a sense of harmony that made even the simplest spaces feel magical. Luca, born in the rolling countryside of northern Italy, spent his early years watching artisans shape raw materials into pieces of purpose, furniture built by hand, lamps designed to last decades, and décor that honored the soul of the home.
From a young age, both were taught something deeper:
Beauty isn’t found in objects, it’s found in the way objects transform how people feel.
Yet life unfolded in unexpected ways.
A Tale of Two Journeys
In their early twenties, Éloise and Luca each faced a turning point. Economic pressures were rising in Europe. Opportunities felt limited. Both carried a dream far too big to fit into their small hometowns. Without knowing each other yet, they made the bold decision to leave everything familiar behind.
Éloise emigrated to Chile, drawn by the contrast of nature, culture, and the warmth of South American life. She arrived in Santiago with two suitcases, a sketchbook, and the quiet hope of one day building something of her own.
Luca traveled to the United States, settling first in New York, then Los Angeles, working odd jobs while studying modern design trends and exploring new materials emerging in the American market.
For years, they lived their separate lives, learning, failing, adapting.
But fate, as it often does, had a way of bringing their stories together.
Where Two Worlds Finally Meet
In 2019, during an international design expo in Barcelona, their paths crossed.
Éloise was showcasing her minimalist lamp prototypes inspired by the warmth of Chilean evenings. Luca had come to represent an American décor studio focused on mixed-material design.
They met by chance, bonded instantly, and spoke for hours about everything they loved—architecture, light, the feeling of “home,” and how décor should be more than decoration… it should be an experience.
That night, sitting on the steps of Plaça Reial, they made a quiet promise:
“One day, let’s build something together, something that brings comfort, elegance, and meaning to people’s homes.”
And that promise became the seed of what would soon grow into Seronova.
THE BIRTH OF SERONOVA
In early 2020, while the world was shifting and changing, Éloise and Luca decided it was time.
With Éloise working from Chile and Luca from the U.S., they began designing, sourcing, and experimenting with ideas. They didn’t have investors, a big team, or a fancy office. What they did have was a shared vision:
to create a home décor brand that blends European elegance, South American warmth, and American innovation.
They spent months visiting factories, testing materials, rejecting dozens of prototypes, and designing new concepts late into the night. They insisted on:
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High-quality materials
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Thoughtful craftsmanship
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Lighting and decor that could transform a room instantly
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Designs that inspire comfort and emotional connection
Every piece needed to feel intentional. Unique. Elevated. Beautiful.
In 2021, after countless revisions and sacrifices, Seronova officially launched online.
WHAT SERONOVA STANDS FOR
Seronova is more than a store—it's a philosophy.
The name comes from the fusion of two words:
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“Sero” — inspired by sera, meaning “evening” in Italian and French, symbolizing warmth, home, and the golden hour when everything feels peaceful.
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“Nova” — meaning “new,” representing innovation, modern expression, and the spark of fresh ideas.
Together, Seronova means “a new way to experience the warmth of home.”
Everything we create embodies this idea.
We believe your home should:
Reflect your individuality
Feel comforting and inspiring
Be a sanctuary of elegance and warmth
Tell your story through light and detail
Whether it’s a minimalist lamp, an artistic home accent, or a cozy ambient piece, every product we offer carries the spirit of two founders who crossed continents to chase a shared dream.
BUILT FOR PEOPLE WHO LOVE BEAUTIFUL SPACES
Our customers are dreamers. Creatives. People who care about atmosphere, comfort, and the little touches that turn a house into a home.
Seronova is for those who love quiet detail.
For those who design with intention.
For those who understand that lighting is emotion.
And décor is identity.
We are committed to:
Global inspiration
Quality craftsmanship
Luxury aesthetics at accessible prices
Worldwide shipping
Honest, human customer care
Because no matter where you live, or how big or small your space may be, beauty should always be within reach.
OUR JOURNEY TODAY
Éloise continues managing the Chilean design hub, overseeing creative direction, materials, and artisan partnerships throughout Latin America.
Luca leads product innovation from the United States, working with modern manufacturing, quality control, and next-generation décor trends.
Together, they’ve turned Seronova into a global home décor brand rooted in authenticity, culture, and the belief that every home is a canvas waiting to be brought to life.
OUR PROMISE
Seronova exists because two people dared to dream across borders.
Now, our mission is simple:
To bring warmth, beauty, and inspiration into homes around the world—one carefully crafted piece at a time.
Welcome to Seronova.
Where your home becomes art.
